Wednesday, February 4, 2009

What will you do when the recession ends?

I was talking with a fleet owner yesterday. He indicated to me that this is the third recession he has been through as a businessman. In each of the two previous recessions, he picked up considerable business when the recession ended. He did things to increase operational efficiency and took advantage of increased demand and reduced supply when the economy turned back up. Theoretically that sounds good, but when a person puts his own money on the line - that means something. I pay a lot more attention to fleet owners than I do economists.

Today I was reading an article on Fleet Owner's web site that said the same thing about two much larger companies - UPS and FedEx. You can read the entire article at http://fleetowner.com/green/ups-fedex-economic-downturn-0204/index1.html.

If you anticipate staying in business, are you doing what's necessary to implement technologies to increase your efficiency and reduce your operating costs? It's worth looking at. Check out what a little increased fuel economy can do for you with this online calculator - http://www.loadtrek.net/loadtrek_net/FuelEconomy.aspx.

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